Hi, I’m Emmanuel
a Sales Expert Growth Expert

What Successful SaaS Businesses Know About Outbound Sales 2025

About 3 SaaS firms have said to me, “Why does it seem like this outbound sales system is not closing deals like we projected?” Sadly, I didn’t have an answer then, but I’m confident I am getting closer to that answer, and that’s what I will share with you in this post.

Where is Outbound Sales for SaaS (Cold Emailing)?

Before now, SaaS sales reps saw outbound sales as a numbers game; the more people you reach, the more chances of getting a deal, but right now, it’s not a thing of chance. Who thinks it’s possible to send out 10 million cold emails without getting Google or Microsoft upset?
It’s not possible because Google and Microsoft have reputations to protect, and they can’t let you spam their users.

According to Cyberimpact (2025), Google, Microsoft, Yahoo, and more have updated guidelines, which they expect folks who send out up to 5000 emails daily to maintain a spam rate below 0.3%. This is possible only if you’re sending out relevant emails to well-researched leads with buying intent or interest; failure to do this puts you in a position of constantly buying domains, and what outbound sales when you can’t maintain your email domains for communication?

What has really changed in Outbound sales?

Outbound sales have changed in 2025 for most businesses, starting with consumer behaviors, strict cold email policies, and increased cybersecurity awareness.

COLD EMAIL: According to Breakcold (2025), “People are annoyed by cold emails and will not even be happy if yours are creative.” This is because C-suite executives are always the target for cold outreach campaigns, which puts them in a position to receive 1-10 cold emails daily. What this means is that if in any way your emails are not in line with their current challenges, they will just ignore them, and email service providers like Google now make it easy for them to unsubscribe or even mark it as spam without hassle.

CONSUMER BEHAVIORS: The rise of AI has been so fascinating that most people think it’s the future, or they hope for a better future. According to a study conducted by Kearney, most business leaders recognize the potential of AI but are still feeling their way: while 89 percent of the CEOs acknowledged the strategic importance of leveraging AI for business transformation, only one in four feel fully prepared to integrate it across their organizations. Now, one primary reason for this has been the increased awareness of cybersecurity as of 2024; CEOs believe that “after the AI hype comes the fall or bust”. And they’re concerned about adapting AI or even SaaS solutions that are AI-inclined.

One could say that it’s possible to consult with AI, I mean going to AI for business advice, prompts, and more, but it has been the opposite. According to data from Statista, the consulting industry worldwide fell as of 2023 to 1.007 billion dollars, but as of 2024, it rose to its all-time high of 1.024 billion dollars. This shows that businesses are currently referring to consulting firms to guide them in making decisions pertaining to their business. What this means is that the rise of AI as made business more aware of cybersecurity and has changed how big businesses make purchase decision.

SO WHAT ARE BIG SAAS COMPANIES DOING DIFFERENTLY IN 2025

Big SaaS companies are not just sending out more emails, they’re rethinking outbound sales from the ground up. In 2025, success hinges on intent-based targeting, personalization, and a deep understanding of both technology and human behavior. Here’s how the leaders are adapting:

Intent-based Targeting and Segmentation
Rather than a numbers game, top SaaS firms are investing heavily in data analytics, They’re using advanced tools to:

• Refine the Ideal Customer Profile (ICP): By mining past interactions and market data, they pinpoint prospects who show real buying intent.
• Segment Leads Precisely: Instead of blasting generic messages, teams create tailored segments, ensuring that each outreach is relevant to the prospect’s needs.

I would say that the new strategy in place is more focused. There are so many people with bad offers and products sending out tons of emails. Don’t join them; stick to intent-based leads and outreach because it minimizes wasted effort and helps maintain a healthy sender reputation.

Hyper-Personalized Outreach
SaaS sales leaders recognize that cold emailing in 2025 must cut through noise with personalization at its core. They’re doing this by:

• Crafting Custom Messages: Every email is designed to speak directly to a prospect’s current challenges, leveraging insights from recent observation of their firms, their weak points, growth opportunities, and industry trends or data. It can be a big drive for business because most times they believe if you can see or detect it, then their competitors can do the same, so they rush to make amends.
• Integrating Multi-Channel Strategies: Almost all emails from lead generation websites are always 80% matched and 90% accurate, which means that your email might not even make it to your prospect’s inbox, or it might have been changed. So, combine cold email with targeted social outreach (like LinkedIn InMail) and even personalized video messages to create a richer, more engaging experience.
  In reality, this goes beyond just securing response rates but also builds trust in every step of the way. and don’t be too pushy.

Forging Strategic Partnerships

• In addition to refining outreach techniques, SaaS leaders are forming strategic partnerships with complementary businesses like consulting firms and industry influencers. By actually doing this, they get to showcase their value proposition, compliance with policies, and the security measures in place. This makes it easy for consulting firms to actually be able to advise their client on why best SaaS solution to adapt. These collaborations enable joint campaigns and shared insights, further boosting the effectiveness of personalized outreach while reinforcing a unified brand message.

Final Takeaway
In 2025, the big SaaS companies are not gambling on volume, they’re optimizing for quality, relevance, and long-term relationship building. By making use of data, embracing hyper-personalization, and forming strategic partnerships, they’re turning outbound sales from a risky numbers game into a reliable engine of growth.

How to Hire a Salesperson: Everything You Need to Know

It’s fascinating how hiring the right salesperson can directly influence your business’s trajectory. Whether you’re exploring how to get a salesperson quickly, seeking tips on how to find a good salesperson with proven expertise, or looking for an easy way to calculate salesperson commission, this guide will walk you through every step of the process.

Every new hire shapes how clients perceive your brand, through their professional background, work ethic, and the way they represent your brand. By the end of this guide, you’ll get equipped with strategies to recruit, evaluate, and retain top-tier in-house sales professionals who can elevate both your reputation and bottom line.

How to Find the Perfect Salesperson (Good, Right, and Best)

Hiring a salesperson can feel like searching for a needle in a haystack, especially when you’re aiming to find someone who isn’t just “good,” but also the “right” fit for your business and ultimately the best performer onboard. Below, I’ll break down what each of these qualities entails and offer practical tips on how to spot them during your recruiting process.

1. What Makes a Salesperson? (Good, Right, and Best)

A good salesperson has a solid foundation of sales fundamentals: they understand how to prospect, qualify leads, and close deals consistently. They come equipped with:

• According to Zendesk, Closing deals is impossible without clear communication. A good salesperson must be able to listen actively and ask insightful questions.
• Customer relationship management is very essential, So familiarity with common CRMs, negotiation tactics, and pipeline management is what to look out for in a good salesperson
• Harvard Business Review stated that a winning mindset is as important because the salesman will fail to sell more often than he will succeed. So look out for the winning mindset.

How to Spot One When You Come Across Them:

• Look for proven results, challenges, and drawbacks in previous roles.
• Be sure not to ask too many questions about their wins, they’ll tell you what you want to hear.
• What worked in their previous role might not work for you. Don’t ask for replicates, but make sure that they are capable for analyzing your challenge and formulating strategies accordingly. (If you don’t have a strategy in place already).

How to Find a Salesperson Online

It is difficult to find a qualified salesperson using traditional methods which most times are solely word-of-mouth or local networks. According to a recent statistic from the U.S. Bureau of Labor, there’s a total of over 1.8 million job openings for this role yearly. Most often, salespeople tend to leave the career line completely because of the high pressure that comes with sales.
The best way to hire is by looking for people who are open to work immediately, and a bunch of them can be found on job sites and freelancing platforms. Going online can significantly widen your talent pool. Here’s how to streamline your search:

1. Leverage Professional Networks
* LinkedIn: Use advanced filters (e.g., industry, location, experience level) to narrow down potential candidates.
* Online Portfolios and Showcase Platforms: Behance and Dribbble are more common for creatives, but salespeople may feature detailed case studies on their personal websites.

2. Tap into Freelance Websites
* Upwork, Fiverr, or Freelancer.com: Ideal for short-term, project-based sales roles.
* Pros and Cons: Freelancers can offer flexibility, but ensure you verify their communication skills, reliability, and experience in your specific industry.

3. Use Industry-Specific Job Boards
* Niche Boards: Sites like SalesGravy or Rainmakers focus solely on sales roles.
* Benefit: You get a pool of candidates already committed to sales as a career.

4. Optimize Your Job Posting
* Craft a Clear Title & Description: Detail the responsibilities and KPIs (Key Performance Indicators).
* Sell the Benefits: Highlight growth opportunities, culture perks, and commission structures to attract high-caliber talent.

Get more sales tips

Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

The Easiest Way to Become a Successful Writer and Authors.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks.

First, solve the problem. Then write the code.

Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lo rem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.

A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo .

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.

Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lo rem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.